Diffusa was born from Fulvia and Sara's passion for Italian wines. Fulvia is the wine enthusiast, deeply knowledgeable about everything related to wine, while Sara specializes in trading and public relations.

​

Together, they founded Diffusa to introduce Italian wines to China and Taiwan, selecting lesser-known wineries and helping them access these markets. They developed a strategy and built a solid commercial network with high-end restaurants, hotels, and private clients over the years.

​

While guiding each winery on its journey to Asia, they listened to many importers and recognized that language barriers and limited resources made accessing the Chinese market challenging. Therefore, they decided to expand their services to more wineries and consortia, which play a fundamental role.

​

Diffusa continues to bring Italian wines to Asia with passion and dedication.