Diffusa was born from our passion and love for Italian wines. We are Fulvia and Sara, two friends who met at university and then spent some time together at the University for Foreigners of Perugia. After graduation, our paths diverged: Fulvia stayed in Europe while Sara returned to Asia. Despite the distance, our love for Italian wines grew stronger.

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We felt the desire to introduce everyone to this wonderful country through the traditional and indigenous grape varieties of each region, and thus Diffusa was born.

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Fulvia is our “nerd”: while others watch TV or read novels, she is always immersed in scientific readings, viticulture and winemaking. She is always looking for new certifications and refining her palate.

 

Sara, on the other hand, is our globetrotter, an expert in communication and public relations. She brought her trading experience in 14 different countries.

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Initially, with love and passion, we dedicated ourselves to selecting wineries still unknown in China and Taiwan, helping them access these markets. In five years, we developed a strategy we call “understand, enter, strengthen, and consolidate.” Each project is tailor-made, respecting the diversity of the wineries, the grape varieties, and the people behind them.

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In these five years, we have consolidated our commercial network and relationships with high-end restaurants, hotels, and private clients. It was a huge challenge, especially during the COVID-19 period, with increased logistics costs and rapid changes in China. Despite everything, we made it. We saw many fail because they couldn’t keep up, but we stayed strong.

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We have always received requests for support and collaboration from various wineries and importers. We believe we have built a solid reputation, always recommending quality wines and accompanying each winery on their journey to Asia. Each journey is unique and tailor-made.

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We regret not being able to help all the high-level wineries and grape varieties that are not yet present in our market. Often it is a matter of language, resources, or the lack of a partner to show the way. It is essential to be prudent and invest in building a healthy commercial relationship with such a particular market.

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We have decided to expand our services to more wineries, and also to consortia, which play a fundamental role.

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We bring your wines to Asia, with experience and always with passion.